society-driven innovation

User-driven innovation

Innovation Zen blog, owned by Daniel Scocco, has a clear explanation about user-driven innovation. According to the blog, there are four approaches to implement user-driven innovation, i.e. (i) personas, (ii) ethnography, (iii) fan bases and (iv) participatory design. There is also a link to a briefing by Innovaro on the topic.

March 20, 2007 - Posted by Yanuar Nugroho | Uncategorized | | No Comments Yet

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